{"title":"Neutral Rugs","description":"\u003cp\u003eCreams, beiges, ivories and soft stones — all the neutrals in one place, made to layer and last.\u003c\/p\u003e\u003cp\u003eNeutral rugs are the workhorses of good interiors: they tie schemes together, survive redecorating and never date. This collection gathers every cream, beige, ivory, stone and taupe design in the store — shaggy, textured, geometric and washable — across every size including rounds and runners.\u003c\/p\u003e\u003cp\u003eFree UK mainland delivery on every neutral rug.\u003c\/p\u003e","products":[{"product_id":"dover-gelback-door-mat-beige","title":"Dover Anti-Slip Mat - Beige","description":"The Dover PVC mat is designed to complement any space with its two-tone, salt-and-pepper effect design. Crafted with heavy-duty materials and available in a range of colours and sizes, this performance mat is built to last and can withstand heavy foot traffic without sacrificing comfort or style. Plus, its non-slip PVC backing and border make it a safe and practical choice for any space. Whether you're looking to add warmth to your home or office, the Dover PVC mat is the perfect choice for those who want a durable, modern, and elegant option.\r\n\r\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eAnti-slip\u003c\/li\u003e\r\n \t\u003cli\u003eFunctional\u003c\/li\u003e\r\n \t\u003cli\u003eEasy-to-clean\u003c\/li\u003e\r\n \t\u003cli\u003eAnti-Static\u003c\/li\u003e\r\n \t\u003cli\u003eDurable\u003c\/li\u003e\r\n \t\u003cli\u003eFire-resistant\u003c\/li\u003e\r\n \t\u003cli\u003eNon-slip\u003c\/li\u003e\r\n \t\u003cli\u003eMoisture-Absorbent\u003c\/li\u003e\r\n \t\u003cli\u003ePerformance rug\u003c\/li\u003e\r\n \t\u003cli\u003eWater Repellent\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cstrong\u003eTechnical information: \u003c\/strong\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eMaterial: 100% Polypropylene\u003c\/li\u003e\r\n \t\u003cli\u003ePile Height: 7mm\u003c\/li\u003e\r\n \t\u003cli\u003eBacking: Rubber PVC\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cem\u003ePlease be aware that we continually strive for the highest level of accuracy in representing our product colours. Yet, we cannot assure complete precision due to potential variances in individual computer monitor settings.\u003c\/em\u003e","brand":"Rugs by Desire","offers":[{"title":"40x60 cm \/ Beige","offer_id":54632352743765,"sku":"DVGB BEIGE 40x60","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"50x80 cm \/ Beige","offer_id":54632352776533,"sku":"DVGB BEIGE 50x80","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"66x95 cm \/ Beige","offer_id":54632352809301,"sku":"DVGB BEIGE 66x95","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"90x120 cm \/ Beige","offer_id":54632352842069,"sku":"DVGB BEIGE 90x120","price":27.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/Beige-Portrait.jpg?v=1720534429"},{"product_id":"avior-washable-mottle-living-room-area-rug-loop-pile-pebble-design","title":"Avior Bobble Rug - Mottle","description":"\u003ch3\u003eAvior Rug Collection\u003c\/h3\u003e\u003cp\u003eQuiet luxury begins underfoot with the Avior Rug Collection. Its refined loop pile has a soft, wool-like feel and subtle bobble texture, bringing warmth and depth to a room without the visual weight of a bold pattern.\u003c\/p\u003e\u003cp\u003eAvailable in plain and lightly mottled neutral finishes, Avior is designed to sit effortlessly within calm, considered interiors. Cream, beige and grey tones create a beautifully understated foundation for natural woods, soft linens and layered neutral décor.\u003c\/p\u003e\u003cp\u003eMade from 100% polyester with a neat 7 mm pile and polyester backing, Avior balances premium texture with practical durability. It is an elegant choice for living rooms and bedrooms where comfort, simplicity and timeless style matter.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eSoft, wool-like texture\u003c\/li\u003e\n\u003cli\u003eSubtle bobble loop pile\u003c\/li\u003e\n\u003cli\u003ePremium plain and mottled finishes\u003c\/li\u003e\n\u003cli\u003eDurable and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eVersatile neutral colour palette\u003c\/li\u003e\n\u003cli\u003eSuitable for living rooms and bedrooms\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Loop pile\u003c\/li\u003e\n\u003cli\u003ePile height: 7 mm\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Mottle Cream, Plain Beige, Plain Cream and Plain Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"60 x 220 cm (Rectangular) \/ Cream","offer_id":54435774169429,"sku":"AVI01 CREM 060x220","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435774202197,"sku":"AVI01 CREM 120x170","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435774234965,"sku":"AVI01 CREM 160x230","price":169.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435774267733,"sku":"AVI01 CREM 200x290","price":269.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/download_fe10f4b3-3511-49bd-978a-4fe0f4e15547.jpg?v=1786973622"},{"product_id":"aya-living-room-area-rugs-embossed-cubed-design","title":"Aya Scandinavian Rug - Cross","description":"\u003ch3\u003eAya Rug Collection\u003c\/h3\u003e\u003cp\u003eCreate a calm, beautifully considered interior with the Aya Rug Collection. Presented in a soft cream palette, its Cross, Rena, Wave and Vertex designs use sculptural lines and geometric forms to bring subtle movement to the floor.\u003c\/p\u003e\u003cp\u003eThe tonal patterns have a distinctly Scandinavian-inspired feel, while the textured cut-shrink pile adds depth that reveals itself as the light changes. Aya works especially well in neutral, minimalist and relaxed boho spaces where texture is key.\u003c\/p\u003e\u003cp\u003eMade from 100% polypropylene with a 12 mm pile and durable jute backing, Aya is soft underfoot and practical for everyday use. It adds quiet sophistication to living rooms, bedrooms, hallways and other indoor areas.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary Scandinavian-inspired designs\u003c\/li\u003e\n\u003cli\u003eTextured cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eSubtle cream colour palette\u003c\/li\u003e\n\u003cli\u003eDurable construction\u003c\/li\u003e\n\u003cli\u003eSuitable for modern and traditional interiors\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polypropylene\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-shrink pile\u003c\/li\u003e\n\u003cli\u003ePile height: 12 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Cross, Rena, Wave and Vertex\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"80 x 150 cm (Rectangular) \/ Cream","offer_id":54435774366037,"sku":"AYA05 CREM 080x150","price":37.99,"currency_code":"GBP","in_stock":true},{"title":"60 x 220 cm (Rectangular) \/ Cream","offer_id":54435774398805,"sku":"AYA05 CREM 060x220","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435774431573,"sku":"AYA05 CREM 120x170","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435774464341,"sku":"AYA05 CREM 160x230","price":109.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435774497109,"sku":"AYA05 CREM 200x290","price":169.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/21ac2046c75c43e5b68fb149b9cf3391.jpg?v=1784719169"},{"product_id":"aya-living-room-area-rugs-embossed-lines-pattern","title":"Aya Scandinavian Rug - Rena","description":"\u003ch3\u003eAya Rug Collection\u003c\/h3\u003e\u003cp\u003eCreate a calm, beautifully considered interior with the Aya Rug Collection. Presented in a soft cream palette, its Cross, Rena, Wave and Vertex designs use sculptural lines and geometric forms to bring subtle movement to the floor.\u003c\/p\u003e\u003cp\u003eThe tonal patterns have a distinctly Scandinavian-inspired feel, while the textured cut-shrink pile adds depth that reveals itself as the light changes. Aya works especially well in neutral, minimalist and relaxed boho spaces where texture is key.\u003c\/p\u003e\u003cp\u003eMade from 100% polypropylene with a 12 mm pile and durable jute backing, Aya is soft underfoot and practical for everyday use. It adds quiet sophistication to living rooms, bedrooms, hallways and other indoor areas.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary Scandinavian-inspired designs\u003c\/li\u003e\n\u003cli\u003eTextured cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eSubtle cream colour palette\u003c\/li\u003e\n\u003cli\u003eDurable construction\u003c\/li\u003e\n\u003cli\u003eSuitable for modern and traditional interiors\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polypropylene\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-shrink pile\u003c\/li\u003e\n\u003cli\u003ePile height: 12 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Cross, Rena, Wave and Vertex\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"80 x 150 cm (Rectangular) \/ Cream","offer_id":54435774595413,"sku":"AYA06 CREM 080x150","price":37.99,"currency_code":"GBP","in_stock":true},{"title":"60 x 220 cm (Rectangular) \/ Cream","offer_id":54435774628181,"sku":"AYA06 CREM 060x220","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435774660949,"sku":"AYA06 CREM 120x170","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435774693717,"sku":"AYA06 CREM 160x230","price":109.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435774726485,"sku":"AYA06 CREM 200x290","price":169.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/e72c7ae399ac47c0b71011bcf4cf3320.jpg?v=1784719171"},{"product_id":"aya-living-room-area-rugs-embossed-waves-design","title":"Aya Scandinavian Rug - Wave","description":"\u003ch3\u003eAya Rug Collection\u003c\/h3\u003e\u003cp\u003eCreate a calm, beautifully considered interior with the Aya Rug Collection. Presented in a soft cream palette, its Cross, Rena, Wave and Vertex designs use sculptural lines and geometric forms to bring subtle movement to the floor.\u003c\/p\u003e\u003cp\u003eThe tonal patterns have a distinctly Scandinavian-inspired feel, while the textured cut-shrink pile adds depth that reveals itself as the light changes. Aya works especially well in neutral, minimalist and relaxed boho spaces where texture is key.\u003c\/p\u003e\u003cp\u003eMade from 100% polypropylene with a 12 mm pile and durable jute backing, Aya is soft underfoot and practical for everyday use. It adds quiet sophistication to living rooms, bedrooms, hallways and other indoor areas.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary Scandinavian-inspired designs\u003c\/li\u003e\n\u003cli\u003eTextured cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eSubtle cream colour palette\u003c\/li\u003e\n\u003cli\u003eDurable construction\u003c\/li\u003e\n\u003cli\u003eSuitable for modern and traditional interiors\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polypropylene\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-shrink pile\u003c\/li\u003e\n\u003cli\u003ePile height: 12 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Cross, Rena, Wave and Vertex\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Presented in a soft cream palette, its Cross, Rena, Wave and Vertex designs use sculptural lines and geometric forms to bring subtle movement to the floor.\u003c\/p\u003e\u003cp\u003eThe tonal patterns have a distinctly Scandinavian-inspired feel, while the textured cut-shrink pile adds depth that reveals itself as the light changes. Aya works especially well in neutral, minimalist and relaxed boho spaces where texture is key.\u003c\/p\u003e\u003cp\u003eMade from 100% polypropylene with a 12 mm pile and durable jute backing, Aya is soft underfoot and practical for everyday use. It adds quiet sophistication to living rooms, bedrooms, hallways and other indoor areas.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary Scandinavian-inspired designs\u003c\/li\u003e\n\u003cli\u003eTextured cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eSubtle cream colour palette\u003c\/li\u003e\n\u003cli\u003eDurable construction\u003c\/li\u003e\n\u003cli\u003eSuitable for modern and traditional interiors\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polypropylene\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-shrink pile\u003c\/li\u003e\n\u003cli\u003ePile height: 12 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Cross, Rena, Wave and Vertex\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Flowing abstract forms, painterly marks and mineral-inspired textures are lifted by a shimmering surface, giving each rug a beautifully atmospheric finish.\u003c\/p\u003e\u003cp\u003eGold, Grey and Pearl tones move gently across the Astral, Expression, Huracan, Mist and Nebula designs. The palette feels refined and calming, while the cut-shrink construction creates contrast between soft velvet-like areas and textured detailing.\u003c\/p\u003e\u003cp\u003eMade from a durable blend of polypropylene and polyester with a jute backing, Elysium brings together luxury and practicality. It is a striking way to add depth, movement and understated glamour to contemporary living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract designer patterns\u003c\/li\u003e\n\u003cli\u003eShimmering metallic sheen\u003c\/li\u003e\n\u003cli\u003eTextured cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eSoft, velvet-like finish\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eElegant neutral colour palette\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: Polypropylene and polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eStyle: Abstract contemporary rug\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Astral, Expression, Huracan, Mist and Nebula\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Gold, Grey and Pearl\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"60 x 220 cm (Rectangular) \/ Gold","offer_id":54632114585941,"sku":"ELY01 GOLD 060x220","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Gold","offer_id":54632114618709,"sku":"ELY01 GOLD 120x170","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Gold","offer_id":54632114651477,"sku":"ELY01 GOLD 160x230","price":189.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Gold","offer_id":54632114684245,"sku":"ELY01 GOLD 200x290","price":299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/50155ab00bf4406db73d90e6b8fbe746.jpg?v=1784719187"},{"product_id":"elysium-modern-abstract-area-rug-metallic-sheen-expression","title":"Elysium Metallic Rug - Expression","description":"\u003ch3\u003eElysium Rug Collection\u003c\/h3\u003e\u003cp\u003eElysium is designed to make light part of the pattern. Flowing abstract forms, painterly marks and mineral-inspired textures are lifted by a shimmering surface, giving each rug a beautifully atmospheric finish.\u003c\/p\u003e\u003cp\u003eGold, Grey and Pearl tones move gently across the Astral, Expression, Huracan, Mist and Nebula designs. The palette feels refined and calming, while the cut-shrink construction creates contrast between soft velvet-like areas and textured detailing.\u003c\/p\u003e\u003cp\u003eMade from a durable blend of polypropylene and polyester with a jute backing, Elysium brings together luxury and practicality. 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However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"60 x 220 cm (Rectangular) \/ Pearl","offer_id":54632114159957,"sku":"ELY02 PERL 060x220","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Pearl","offer_id":54632114192725,"sku":"ELY02 PERL 120x170","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Pearl","offer_id":54632114225493,"sku":"ELY02 PERL 160x230","price":189.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Pearl","offer_id":54632114258261,"sku":"ELY02 PERL 200x290","price":299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/279d5f6bca5d4a68a6571260912e62b8.jpg?v=1784719189"},{"product_id":"elysium-modern-abstract-living-room-area-rug-metallic-sheen-huracan","title":"Elysium Metallic Rug - Huracan","description":"\u003ch3\u003eElysium Rug Collection\u003c\/h3\u003e\u003cp\u003eElysium is designed to make light part of the pattern. 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It is a striking way to add depth, movement and understated glamour to contemporary living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract designer patterns\u003c\/li\u003e\n\u003cli\u003eShimmering metallic sheen\u003c\/li\u003e\n\u003cli\u003eTextured cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eSoft, velvet-like finish\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eElegant neutral colour palette\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: Polypropylene and polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eStyle: Abstract contemporary rug\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Astral, Expression, Huracan, Mist and Nebula\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Gold, Grey and Pearl\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"60 x 220 cm (Rectangular) \/ Grey","offer_id":54435779379541,"sku":"ELY03 GREY 060x220","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Grey","offer_id":54435779412309,"sku":"ELY03 GREY 120x170","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Grey","offer_id":54435779445077,"sku":"ELY03 GREY 160x230","price":189.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Grey","offer_id":54435779477845,"sku":"ELY03 GREY 200x290","price":299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/f7cb1973937249f9a8ca8d8c27cad13d.jpg?v=1784719189"},{"product_id":"elysium-modern-abstract-action-area-rug-metallic-sheen-mist","title":"Elysium Metallic Rug - Mist","description":"\u003ch3\u003eElysium Rug Collection\u003c\/h3\u003e\u003cp\u003eElysium is designed to make light part of the pattern. Flowing abstract forms, painterly marks and mineral-inspired textures are lifted by a shimmering surface, giving each rug a beautifully atmospheric finish.\u003c\/p\u003e\u003cp\u003eGold, Grey and Pearl tones move gently across the Astral, Expression, Huracan, Mist and Nebula designs. The palette feels refined and calming, while the cut-shrink construction creates contrast between soft velvet-like areas and textured detailing.\u003c\/p\u003e\u003cp\u003eMade from a durable blend of polypropylene and polyester with a jute backing, Elysium brings together luxury and practicality. It is a striking way to add depth, movement and understated glamour to contemporary living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract designer patterns\u003c\/li\u003e\n\u003cli\u003eShimmering metallic sheen\u003c\/li\u003e\n\u003cli\u003eTextured cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eSoft, velvet-like finish\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eElegant neutral colour palette\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: Polypropylene and polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eStyle: Abstract contemporary rug\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Astral, Expression, Huracan, Mist and Nebula\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Gold, Grey and Pearl\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"60 x 220 cm (Rectangular) \/ Grey","offer_id":54435779576149,"sku":"ELY04 GREY 060x220","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Grey","offer_id":54435779608917,"sku":"ELY04 GREY 120x170","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Grey","offer_id":54435779641685,"sku":"ELY04 GREY 160x230","price":189.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Grey","offer_id":54435779674453,"sku":"ELY04 GREY 200x290","price":299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/58e79325a4fe40c5b28ebf21dbebe406.jpg?v=1784719191"},{"product_id":"elysium-modern-abstract-living-room-area-rug-metallic-sheen-nebula","title":"Elysium Metallic Rug - Nebula","description":"\u003ch3\u003eElysium Rug Collection\u003c\/h3\u003e\u003cp\u003eElysium is designed to make light part of the pattern. Flowing abstract forms, painterly marks and mineral-inspired textures are lifted by a shimmering surface, giving each rug a beautifully atmospheric finish.\u003c\/p\u003e\u003cp\u003eGold, Grey and Pearl tones move gently across the Astral, Expression, Huracan, Mist and Nebula designs. The palette feels refined and calming, while the cut-shrink construction creates contrast between soft velvet-like areas and textured detailing.\u003c\/p\u003e\u003cp\u003eMade from a durable blend of polypropylene and polyester with a jute backing, Elysium brings together luxury and practicality. It is a striking way to add depth, movement and understated glamour to contemporary living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract designer patterns\u003c\/li\u003e\n\u003cli\u003eShimmering metallic sheen\u003c\/li\u003e\n\u003cli\u003eTextured cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eSoft, velvet-like finish\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eElegant neutral colour palette\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: Polypropylene and polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-shrink pile\u003c\/li\u003e\n\u003cli\u003eStyle: Abstract contemporary rug\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Astral, Expression, Huracan, Mist and Nebula\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Gold, Grey and Pearl\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"60 x 220 cm (Rectangular) \/ Pearl","offer_id":54632112554325,"sku":"ELY05 PERL 060x220","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Pearl","offer_id":54632112587093,"sku":"ELY05 PERL 120x170","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Pearl","offer_id":54632112619861,"sku":"ELY05 PERL 160x230","price":189.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Pearl","offer_id":54632112652629,"sku":"ELY05 PERL 200x290","price":299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/c3585b08538c44bd9b99ebe42a74c606.jpg?v=1784719192"},{"product_id":"essence-living-room-area-rug-oragnic-abstract-design-aura-rustic","title":"Essence Textured Abstract Rug - Aura","description":"\u003ch3\u003eEssence Rug Collection\u003c\/h3\u003e\u003cp\u003eInspired by stone, flowing minerals and weathered natural surfaces, the Essence Rug Collection brings organic beauty into contemporary interiors. Each design feels expressive and artistic, yet its soft palette keeps the overall look calm and sophisticated.\u003c\/p\u003e\u003cp\u003eAura, River, Lava and Nimbus use sweeping lines and layered texture to create movement across the floor. Rustic, Sage, Terracotta and Grey tones add warmth and individuality, making each rug easy to pair with natural woods, neutrals and modern furnishings.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a soft 20 mm pile and sturdy jute backing, Essence offers comfort as well as character. It is a beautiful focal point for living rooms, bedrooms and other indoor spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract designs\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eOrganic, stone-inspired patterns\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eVersatile natural colour palette\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: Polypropylene and polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eStyle: Contemporary abstract rug\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Aura, River, Lava and Nimbus\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Rustic, Sage, Terracotta and Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"60 x 220 cm (Rectangular) \/ Rustic","offer_id":54632110358869,"sku":"ESN01 RUST 060x220","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Rustic","offer_id":54632110391637,"sku":"ESN01 RUST 120x170","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Rustic","offer_id":54632110424405,"sku":"ESN01 RUST 160x230","price":179.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Rustic","offer_id":54632110457173,"sku":"ESN01 RUST 200x290","price":299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/ESSENCE-AURA-ESN01-RUSTIC.jpg?v=1784719202"},{"product_id":"essence-living-room-area-rug-oragnic-abstract-design-river-sage","title":"Essence Textured Abstract Rug - River","description":"\u003ch3\u003eEssence Rug Collection\u003c\/h3\u003e\u003cp\u003eInspired by stone, flowing minerals and weathered natural surfaces, the Essence Rug Collection brings organic beauty into contemporary interiors. Each design feels expressive and artistic, yet its soft palette keeps the overall look calm and sophisticated.\u003c\/p\u003e\u003cp\u003eAura, River, Lava and Nimbus use sweeping lines and layered texture to create movement across the floor. Rustic, Sage, Terracotta and Grey tones add warmth and individuality, making each rug easy to pair with natural woods, neutrals and modern furnishings.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a soft 20 mm pile and sturdy jute backing, Essence offers comfort as well as character. It is a beautiful focal point for living rooms, bedrooms and other indoor spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract designs\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eOrganic, stone-inspired patterns\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eVersatile natural colour palette\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: Polypropylene and polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eStyle: Contemporary abstract rug\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Aura, River, Lava and Nimbus\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Rustic, Sage, Terracotta and Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Each design feels expressive and artistic, yet its soft palette keeps the overall look calm and sophisticated.\u003c\/p\u003e\u003cp\u003eAura, River, Lava and Nimbus use sweeping lines and layered texture to create movement across the floor. Rustic, Sage, Terracotta and Grey tones add warmth and individuality, making each rug easy to pair with natural woods, neutrals and modern furnishings.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a soft 20 mm pile and sturdy jute backing, Essence offers comfort as well as character. It is a beautiful focal point for living rooms, bedrooms and other indoor spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract designs\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eOrganic, stone-inspired patterns\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eVersatile natural colour palette\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: Polypropylene and polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eStyle: Contemporary abstract rug\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Aura, River, Lava and Nimbus\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Rustic, Sage, Terracotta and Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"60 x 220 cm (Rectangular) \/ Terracotta","offer_id":54435783803221,"sku":"ESN03 TCOT 060x220","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Terracotta","offer_id":54435783835989,"sku":"ESN03 TCOT 120x170","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Terracotta","offer_id":54435783868757,"sku":"ESN03 TCOT 160x230","price":179.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Terracotta","offer_id":54435783901525,"sku":"ESN03 TCOT 200x290","price":299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/ESSENCE-LAVA-ESN03-TERRACOTTA-detail.jpg?v=1784719203"},{"product_id":"essence-living-room-area-rug-oragnic-abstract-design-nimbus-grey","title":"Essence Textured Abstract Rug - Nimbus","description":"\u003ch3\u003eEssence Rug Collection\u003c\/h3\u003e\u003cp\u003eInspired by stone, flowing minerals and weathered natural surfaces, the Essence Rug Collection brings organic beauty into contemporary interiors. Each design feels expressive and artistic, yet its soft palette keeps the overall look calm and sophisticated.\u003c\/p\u003e\u003cp\u003eAura, River, Lava and Nimbus use sweeping lines and layered texture to create movement across the floor. Rustic, Sage, Terracotta and Grey tones add warmth and individuality, making each rug easy to pair with natural woods, neutrals and modern furnishings.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a soft 20 mm pile and sturdy jute backing, Essence offers comfort as well as character. It is a beautiful focal point for living rooms, bedrooms and other indoor spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract designs\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eOrganic, stone-inspired patterns\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eVersatile natural colour palette\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: Polypropylene and polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eStyle: Contemporary abstract rug\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Aura, River, Lava and Nimbus\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Rustic, Sage, Terracotta and Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Its five tonal cream designs use bars, curves, clean lines, small squares and herringbone forms to create interest through shape rather than colour.\u003c\/p\u003e\u003cp\u003eThe embossed surface gives every pattern a sculpted quality, while the single cream colourway keeps the look serene and versatile. Freya layers beautifully into neutral interiors, adding the texture needed to make pale schemes feel warm and complete.\u003c\/p\u003e\u003cp\u003eMade from 100% polyester with a soft 20 mm cut pile and polyester backing, Freya feels comfortable underfoot and offers dependable everyday durability. It is ideal for creating a calm, contemporary finish in living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary embossed designs\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable cut pile\u003c\/li\u003e\n\u003cli\u003eTextured tonal finish\u003c\/li\u003e\n\u003cli\u003eDurable polyester construction\u003c\/li\u003e\n\u003cli\u003eVersatile cream colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Bar, Boho, Merge, Square and Herringbone\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Its five tonal cream designs use bars, curves, clean lines, small squares and herringbone forms to create interest through shape rather than colour.\u003c\/p\u003e\u003cp\u003eThe embossed surface gives every pattern a sculpted quality, while the single cream colourway keeps the look serene and versatile. Freya layers beautifully into neutral interiors, adding the texture needed to make pale schemes feel warm and complete.\u003c\/p\u003e\u003cp\u003eMade from 100% polyester with a soft 20 mm cut pile and polyester backing, Freya feels comfortable underfoot and offers dependable everyday durability. It is ideal for creating a calm, contemporary finish in living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary embossed designs\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable cut pile\u003c\/li\u003e\n\u003cli\u003eTextured tonal finish\u003c\/li\u003e\n\u003cli\u003eDurable polyester construction\u003c\/li\u003e\n\u003cli\u003eVersatile cream colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Bar, Boho, Merge, Square and Herringbone\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435784294741,"sku":"FRY02 CREM 120x170","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435784327509,"sku":"FRY02 CREM 160x230","price":169.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435784360277,"sku":"FRY02 CREM 200x290","price":269.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/Freya-Boho-Cream-FRY02-Portrait.jpg?v=1784719207"},{"product_id":"freya-living-room-area-rug-3d-embossed-modern-merge-line-design","title":"Freya Embossed Geometric Rug - Merge","description":"\u003ch3\u003eFreya Rug Collection\u003c\/h3\u003e\u003cp\u003eSoft minimalism meets architectural detail in the Freya Rug Collection. Its five tonal cream designs use bars, curves, clean lines, small squares and herringbone forms to create interest through shape rather than colour.\u003c\/p\u003e\u003cp\u003eThe embossed surface gives every pattern a sculpted quality, while the single cream colourway keeps the look serene and versatile. Freya layers beautifully into neutral interiors, adding the texture needed to make pale schemes feel warm and complete.\u003c\/p\u003e\u003cp\u003eMade from 100% polyester with a soft 20 mm cut pile and polyester backing, Freya feels comfortable underfoot and offers dependable everyday durability. It is ideal for creating a calm, contemporary finish in living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary embossed designs\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable cut pile\u003c\/li\u003e\n\u003cli\u003eTextured tonal finish\u003c\/li\u003e\n\u003cli\u003eDurable polyester construction\u003c\/li\u003e\n\u003cli\u003eVersatile cream colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Bar, Boho, Merge, Square and Herringbone\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435784425813,"sku":"FRY03 CREM 120x170","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435784458581,"sku":"FRY03 CREM 160x230","price":169.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435784491349,"sku":"FRY03 CREM 200x290","price":269.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/Freya-Merge-Cream-FRY03-Portrait.jpg?v=1784719207"},{"product_id":"freya-living-room-area-rug-3d-embossed-modern-cubed-design","title":"Freya Embossed Geometric Rug - Square","description":"\u003ch3\u003eFreya Rug Collection\u003c\/h3\u003e\u003cp\u003eSoft minimalism meets architectural detail in the Freya Rug Collection. Its five tonal cream designs use bars, curves, clean lines, small squares and herringbone forms to create interest through shape rather than colour.\u003c\/p\u003e\u003cp\u003eThe embossed surface gives every pattern a sculpted quality, while the single cream colourway keeps the look serene and versatile. Freya layers beautifully into neutral interiors, adding the texture needed to make pale schemes feel warm and complete.\u003c\/p\u003e\u003cp\u003eMade from 100% polyester with a soft 20 mm cut pile and polyester backing, Freya feels comfortable underfoot and offers dependable everyday durability. It is ideal for creating a calm, contemporary finish in living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary embossed designs\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable cut pile\u003c\/li\u003e\n\u003cli\u003eTextured tonal finish\u003c\/li\u003e\n\u003cli\u003eDurable polyester construction\u003c\/li\u003e\n\u003cli\u003eVersatile cream colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Bar, Boho, Merge, Square and Herringbone\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435784819029,"sku":"FRY04 CREM 120x170","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435784851797,"sku":"FRY04 CREM 160x230","price":169.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435784884565,"sku":"FRY04 CREM 200x290","price":269.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/Freya-Square-Cream-FRY04-Portrait.jpg?v=1784719208"},{"product_id":"freya-living-room-area-rug-3d-embossed-modern-herringbone-design","title":"Freya Embossed Geometric Rug - Herringbone","description":"\u003ch3\u003eFreya Rug Collection\u003c\/h3\u003e\u003cp\u003eSoft minimalism meets architectural detail in the Freya Rug Collection. Its five tonal cream designs use bars, curves, clean lines, small squares and herringbone forms to create interest through shape rather than colour.\u003c\/p\u003e\u003cp\u003eThe embossed surface gives every pattern a sculpted quality, while the single cream colourway keeps the look serene and versatile. Freya layers beautifully into neutral interiors, adding the texture needed to make pale schemes feel warm and complete.\u003c\/p\u003e\u003cp\u003eMade from 100% polyester with a soft 20 mm cut pile and polyester backing, Freya feels comfortable underfoot and offers dependable everyday durability. It is ideal for creating a calm, contemporary finish in living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary embossed designs\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable cut pile\u003c\/li\u003e\n\u003cli\u003eTextured tonal finish\u003c\/li\u003e\n\u003cli\u003eDurable polyester construction\u003c\/li\u003e\n\u003cli\u003eVersatile cream colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Bar, Boho, Merge, Square and Herringbone\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435785015637,"sku":"FRY05 CREM 120x170","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435785048405,"sku":"FRY05 CREM 160x230","price":169.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435785081173,"sku":"FRY05 CREM 200x290","price":269.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/Freya-Herringbone-Cream-FRY05-Portrait.jpg?v=1784719209"},{"product_id":"gardenia-indoor-outdoor-area-rug-floral-design-daisy","title":"Gardenia Floral Rug - Daisy","description":"\u003ch3\u003eGardenia Rug Collection\u003c\/h3\u003e\u003cp\u003eLet your room bloom with the Gardenia Rug Collection. Inspired by delicate petals, leaves and botanical forms, its five designs bring a fresh, graceful quality to the floor without feeling overly traditional.\u003c\/p\u003e\u003cp\u003eDaisy Cream, Azalea Cream, Orchid Beige, Jasmine Blue and Lily Sage each offer their own take on soft floral styling. The gentle palette feels light and restful, making Gardenia especially easy to coordinate with natural textures, painted furniture and relaxed interiors.\u003c\/p\u003e\u003cp\u003eMade from 100% polypropylene with a practical 8 mm pile and durable jute backing, Gardenia combines decorative charm with everyday resilience. It is a lovely choice for living rooms, bedrooms and other indoor spaces needing a softer touch.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eElegant floral-inspired patterns\u003c\/li\u003e\n\u003cli\u003eSoft, calming colour palette\u003c\/li\u003e\n\u003cli\u003eDurable polypropylene construction\u003c\/li\u003e\n\u003cli\u003ePractical low-profile pile\u003c\/li\u003e\n\u003cli\u003eSuitable for modern and traditional interiors\u003c\/li\u003e\n\u003cli\u003eAvailable in five distinctive designs\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polypropylene\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile height: 8 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Daisy Cream, Azalea Cream, Orchid Beige, Jasmine Blue and Lily Sage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"50 x 80 cm (Rectangular) \/ Cream","offer_id":54435788882261,"sku":"GRD01 CREM 050x080","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435788915029,"sku":"GRD01 CREM 120x170","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435788947797,"sku":"GRD01 CREM 160x230","price":84.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435788980565,"sku":"GRD01 CREM 200x290","price":139.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/GARDENIA_DAISY_CREAM_GRD01_PORTRAIT-scaled.jpg?v=1784719210"},{"product_id":"gardenia-indoor-outdoor-area-rug-floral-design-azalea","title":"Gardenia Floral Rug - Azalea","description":"\u003ch3\u003eGardenia Rug Collection\u003c\/h3\u003e\u003cp\u003eLet your room bloom with the Gardenia Rug Collection. Inspired by delicate petals, leaves and botanical forms, its five designs bring a fresh, graceful quality to the floor without feeling overly traditional.\u003c\/p\u003e\u003cp\u003eDaisy Cream, Azalea Cream, Orchid Beige, Jasmine Blue and Lily Sage each offer their own take on soft floral styling. The gentle palette feels light and restful, making Gardenia especially easy to coordinate with natural textures, painted furniture and relaxed interiors.\u003c\/p\u003e\u003cp\u003eMade from 100% polypropylene with a practical 8 mm pile and durable jute backing, Gardenia combines decorative charm with everyday resilience. It is a lovely choice for living rooms, bedrooms and other indoor spaces needing a softer touch.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eElegant floral-inspired patterns\u003c\/li\u003e\n\u003cli\u003eSoft, calming colour palette\u003c\/li\u003e\n\u003cli\u003eDurable polypropylene construction\u003c\/li\u003e\n\u003cli\u003ePractical low-profile pile\u003c\/li\u003e\n\u003cli\u003eSuitable for modern and traditional interiors\u003c\/li\u003e\n\u003cli\u003eAvailable in five distinctive designs\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polypropylene\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile height: 8 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Daisy Cream, Azalea Cream, Orchid Beige, Jasmine Blue and Lily Sage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"50 x 80 cm (Rectangular) \/ Cream","offer_id":54435789046101,"sku":"GRD02 CREM 050x080","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435789078869,"sku":"GRD02 CREM 120x170","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435789111637,"sku":"GRD02 CREM 160x230","price":84.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435789144405,"sku":"GRD02 CREM 200x290","price":139.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/GARDENIA_AZALEA_CREAM_GRD02_PORTRAIT-scaled.jpg?v=1784719211"},{"product_id":"gardenia-indoor-outdoor-area-rug-floral-design-orchid","title":"Gardenia Floral Rug - Orchid","description":"\u003ch3\u003eGardenia Rug Collection\u003c\/h3\u003e\u003cp\u003eLet your room bloom with the Gardenia Rug Collection. 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It is a lovely choice for living rooms, bedrooms and other indoor spaces needing a softer touch.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eElegant floral-inspired patterns\u003c\/li\u003e\n\u003cli\u003eSoft, calming colour palette\u003c\/li\u003e\n\u003cli\u003eDurable polypropylene construction\u003c\/li\u003e\n\u003cli\u003ePractical low-profile pile\u003c\/li\u003e\n\u003cli\u003eSuitable for modern and traditional interiors\u003c\/li\u003e\n\u003cli\u003eAvailable in five distinctive designs\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polypropylene\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile height: 8 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Daisy Cream, Azalea Cream, Orchid Beige, Jasmine Blue and Lily Sage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"50 x 80 cm (Rectangular) \/ Beige","offer_id":54435789373781,"sku":"GRD03 BEIG 050x080","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Beige","offer_id":54435789406549,"sku":"GRD03 BEIG 120x170","price":44.99,"currency_code":"GBP","in_stock":false},{"title":"160 x 230 cm (Rectangular) \/ Beige","offer_id":54435789439317,"sku":"GRD03 BEIG 160x230","price":84.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Beige","offer_id":54435789472085,"sku":"GRD03 BEIG 200x290","price":139.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/GARDENIA_ORCHID_BEIGE_GRD03_PORTRAIT-scaled.jpg?v=1784719212"},{"product_id":"isabella-living-room-area-rugs-embossed-geometric-rectangle-design","title":"Isabella Textured Rug - Border","description":"\u003ch3\u003eIsabella Rug Collection\u003c\/h3\u003e\u003cp\u003eUnderstated does not have to mean ordinary. The Isabella Rug Collection uses a single cream palette and beautifully textured cut-loop patterns to create a refined surface that feels calm, tactile and quietly luxurious.\u003c\/p\u003e\u003cp\u003eBorder, Crique, Cobble and Vine each introduce a different rhythm, from structured framing to softer organic detail. Because the designs are tonal, Isabella adds interest without interrupting a neutral or minimalist interior.\u003c\/p\u003e\u003cp\u003eMade from 100% polypropylene with a soft 16 mm pile and sturdy jute backing, the collection is comfortable underfoot and durable enough for everyday living. It is a graceful addition to bedrooms, living rooms and busy indoor spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eSoft cut-loop texture\u003c\/li\u003e\n\u003cli\u003eContemporary tonal patterns\u003c\/li\u003e\n\u003cli\u003eComfortable underfoot\u003c\/li\u003e\n\u003cli\u003eDurable polypropylene construction\u003c\/li\u003e\n\u003cli\u003eVersatile cream colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for busy indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polypropylene\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-loop pile\u003c\/li\u003e\n\u003cli\u003ePile height: 16 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Border, Crique, Cobble and Vine\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"80 x 150 cm (Rectangular) \/ Cream","offer_id":54435793797461,"sku":"ISB01 CREM 080x150","price":37.99,"currency_code":"GBP","in_stock":true},{"title":"60 x 220 cm (Rectangular) \/ Cream","offer_id":54435793830229,"sku":"ISB01 CREM 060x220","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435793862997,"sku":"ISB01 CREM 120x170","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435793895765,"sku":"ISB01 CREM 160x230","price":109.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435793928533,"sku":"ISB01 CREM 200x290","price":169.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/babc6b4a6d82413782049dfa5bdc05e3.jpg?v=1784719231"},{"product_id":"isabella-living-room-area-rugs-embossed-mazia-arch-lines-design","title":"Isabella Textured Rug - Cirque","description":"\u003ch3\u003eIsabella Rug Collection\u003c\/h3\u003e\u003cp\u003eUnderstated does not have to mean ordinary. The Isabella Rug Collection uses a single cream palette and beautifully textured cut-loop patterns to create a refined surface that feels calm, tactile and quietly luxurious.\u003c\/p\u003e\u003cp\u003eBorder, Crique, Cobble and Vine each introduce a different rhythm, from structured framing to softer organic detail. Because the designs are tonal, Isabella adds interest without interrupting a neutral or minimalist interior.\u003c\/p\u003e\u003cp\u003eMade from 100% polypropylene with a soft 16 mm pile and sturdy jute backing, the collection is comfortable underfoot and durable enough for everyday living. It is a graceful addition to bedrooms, living rooms and busy indoor spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eSoft cut-loop texture\u003c\/li\u003e\n\u003cli\u003eContemporary tonal patterns\u003c\/li\u003e\n\u003cli\u003eComfortable underfoot\u003c\/li\u003e\n\u003cli\u003eDurable polypropylene construction\u003c\/li\u003e\n\u003cli\u003eVersatile cream colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for busy indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polypropylene\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-loop pile\u003c\/li\u003e\n\u003cli\u003ePile height: 16 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Border, Crique, Cobble and Vine\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"80 x 150 cm (Rectangular) \/ Cream","offer_id":54435794157909,"sku":"ISB02 CREM 080x150","price":37.99,"currency_code":"GBP","in_stock":true},{"title":"60 x 220 cm (Rectangular) \/ Cream","offer_id":54435794190677,"sku":"ISB02 CREM 060x220","price":39.99,"currency_code":"GBP","in_stock":false},{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435794223445,"sku":"ISB02 CREM 120x170","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435794256213,"sku":"ISB02 CREM 160x230","price":109.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435794288981,"sku":"ISB02 CREM 200x290","price":169.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/9a7871b930ea4a06b7033ae894e9411f.jpg?v=1784719232"},{"product_id":"isabella-living-room-area-rugs-embossed-cobble-design","title":"Isabella Textured Rug - Cobble","description":"\u003ch3\u003eIsabella Rug Collection\u003c\/h3\u003e\u003cp\u003eUnderstated does not have to mean ordinary. The Isabella Rug Collection uses a single cream palette and beautifully textured cut-loop patterns to create a refined surface that feels calm, tactile and quietly luxurious.\u003c\/p\u003e\u003cp\u003eBorder, Crique, Cobble and Vine each introduce a different rhythm, from structured framing to softer organic detail. Because the designs are tonal, Isabella adds interest without interrupting a neutral or minimalist interior.\u003c\/p\u003e\u003cp\u003eMade from 100% polypropylene with a soft 16 mm pile and sturdy jute backing, the collection is comfortable underfoot and durable enough for everyday living. It is a graceful addition to bedrooms, living rooms and busy indoor spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eSoft cut-loop texture\u003c\/li\u003e\n\u003cli\u003eContemporary tonal patterns\u003c\/li\u003e\n\u003cli\u003eComfortable underfoot\u003c\/li\u003e\n\u003cli\u003eDurable polypropylene construction\u003c\/li\u003e\n\u003cli\u003eVersatile cream colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for busy indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polypropylene\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-loop pile\u003c\/li\u003e\n\u003cli\u003ePile height: 16 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Border, Crique, Cobble and Vine\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"80 x 150 cm (Rectangular) \/ Cream","offer_id":54435794387285,"sku":"ISB03 CREM 080x150","price":37.99,"currency_code":"GBP","in_stock":true},{"title":"60 x 220 cm (Rectangular) \/ Cream","offer_id":54435794420053,"sku":"ISB03 CREM 060x220","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Cream","offer_id":54435794452821,"sku":"ISB03 CREM 120x170","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Cream","offer_id":54435794485589,"sku":"ISB03 CREM 160x230","price":109.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Cream","offer_id":54435794518357,"sku":"ISB03 CREM 200x290","price":169.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/815f383208db468ca7a0213cf1526a00.jpg?v=1784719233"},{"product_id":"isabella-living-room-area-rugs-embossed-imperial-trellis-design","title":"Isabella Textured Rug - Vine","description":"\u003ch3\u003eIsabella Rug Collection\u003c\/h3\u003e\u003cp\u003eUnderstated does not have to mean ordinary. 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It is a graceful addition to bedrooms, living rooms and busy indoor spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eSoft cut-loop texture\u003c\/li\u003e\n\u003cli\u003eContemporary tonal patterns\u003c\/li\u003e\n\u003cli\u003eComfortable underfoot\u003c\/li\u003e\n\u003cli\u003eDurable polypropylene construction\u003c\/li\u003e\n\u003cli\u003eVersatile cream colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for busy indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polypropylene\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut-loop pile\u003c\/li\u003e\n\u003cli\u003ePile height: 16 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Border, Crique, Cobble and Vine\u003c\/li\u003e\n\u003cli\u003eColour: Cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Its versatile colouring makes it especially easy to style in living rooms, bedrooms and contemporary open-plan spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary patterned designs\u003c\/li\u003e\n\u003cli\u003eSoft cut-pile surface\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eComfortable underfoot\u003c\/li\u003e\n\u003cli\u003eVersatile Stone colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 65% polypropylene and 35% polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 13 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Abstract, Gem, Grid and Patch\u003c\/li\u003e\n\u003cli\u003eColour: Stone\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Abstract, Gem, Grid and Patch interpret modern pattern in a soft Stone colourway, creating a sophisticated focal point that feels expressive without becoming overpowering.\u003c\/p\u003e\u003cp\u003eThe varied designs range from fluid and painterly to structured and geometric, so you can choose the mood that best suits your space. A soft cut pile adds warmth and gives the pattern a more luxurious, dimensional finish.\u003c\/p\u003e\u003cp\u003eCrafted from a durable polypropylene and polyester blend, Mabel has a comfortable 13 mm pile designed for everyday interiors. Its versatile colouring makes it especially easy to style in living rooms, bedrooms and contemporary open-plan spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary patterned designs\u003c\/li\u003e\n\u003cli\u003eSoft cut-pile surface\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eComfortable underfoot\u003c\/li\u003e\n\u003cli\u003eVersatile Stone colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 65% polypropylene and 35% polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 13 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Abstract, Gem, Grid and Patch\u003c\/li\u003e\n\u003cli\u003eColour: Stone\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Abstract, Gem, Grid and Patch interpret modern pattern in a soft Stone colourway, creating a sophisticated focal point that feels expressive without becoming overpowering.\u003c\/p\u003e\u003cp\u003eThe varied designs range from fluid and painterly to structured and geometric, so you can choose the mood that best suits your space. A soft cut pile adds warmth and gives the pattern a more luxurious, dimensional finish.\u003c\/p\u003e\u003cp\u003eCrafted from a durable polypropylene and polyester blend, Mabel has a comfortable 13 mm pile designed for everyday interiors. Its versatile colouring makes it especially easy to style in living rooms, bedrooms and contemporary open-plan spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary patterned designs\u003c\/li\u003e\n\u003cli\u003eSoft cut-pile surface\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eComfortable underfoot\u003c\/li\u003e\n\u003cli\u003eVersatile Stone colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 65% polypropylene and 35% polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 13 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Abstract, Gem, Grid and Patch\u003c\/li\u003e\n\u003cli\u003eColour: Stone\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Abstract, Gem, Grid and Patch interpret modern pattern in a soft Stone colourway, creating a sophisticated focal point that feels expressive without becoming overpowering.\u003c\/p\u003e\u003cp\u003eThe varied designs range from fluid and painterly to structured and geometric, so you can choose the mood that best suits your space. A soft cut pile adds warmth and gives the pattern a more luxurious, dimensional finish.\u003c\/p\u003e\u003cp\u003eCrafted from a durable polypropylene and polyester blend, Mabel has a comfortable 13 mm pile designed for everyday interiors. Its versatile colouring makes it especially easy to style in living rooms, bedrooms and contemporary open-plan spaces.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary patterned designs\u003c\/li\u003e\n\u003cli\u003eSoft cut-pile surface\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eComfortable underfoot\u003c\/li\u003e\n\u003cli\u003eVersatile Stone colourway\u003c\/li\u003e\n\u003cli\u003eSuitable for modern indoor spaces\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 65% polypropylene and 35% polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 13 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Abstract, Gem, Grid and Patch\u003c\/li\u003e\n\u003cli\u003eColour: Stone\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Mirage, Stream and Valley draw inspiration from natural movement, creating abstract patterns that feel fluid, balanced and effortlessly modern.\u003c\/p\u003e\u003cp\u003eAvailable in Beige and Grey, the neutral palette allows the designs to add interest while remaining easy to coordinate. A subtle metallic sheen and velvet-like touch elevate the surface, giving Novu a refined finish that changes gently with the light.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a jute backing, the 11.5 mm cut pile feels soft underfoot and offers reliable durability. Novu is an elegant foundation for modern living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract patterns\u003c\/li\u003e\n\u003cli\u003eSoft cut-pile surface\u003c\/li\u003e\n\u003cli\u003eSubtle metallic sheen\u003c\/li\u003e\n\u003cli\u003eSmooth, velvet-like feel\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eVersatile neutral shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 65% polypropylene and 35% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 11.5 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Mirage, Stream and Valley\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Beige and Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Mirage, Stream and Valley draw inspiration from natural movement, creating abstract patterns that feel fluid, balanced and effortlessly modern.\u003c\/p\u003e\u003cp\u003eAvailable in Beige and Grey, the neutral palette allows the designs to add interest while remaining easy to coordinate. A subtle metallic sheen and velvet-like touch elevate the surface, giving Novu a refined finish that changes gently with the light.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a jute backing, the 11.5 mm cut pile feels soft underfoot and offers reliable durability. Novu is an elegant foundation for modern living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract patterns\u003c\/li\u003e\n\u003cli\u003eSoft cut-pile surface\u003c\/li\u003e\n\u003cli\u003eSubtle metallic sheen\u003c\/li\u003e\n\u003cli\u003eSmooth, velvet-like feel\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eVersatile neutral shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 65% polypropylene and 35% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 11.5 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Mirage, Stream and Valley\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Beige and Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"120 x 170 cm (Rectangular) \/ Grey","offer_id":54435797795157,"sku":"NOV01 GREY 120x170","price":84.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Grey","offer_id":54435797827925,"sku":"NOV01 GREY 160x230","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Grey","offer_id":54435797860693,"sku":"NOV01 GREY 200x290","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/106be1c9fad243d6943007e54a6a6b5a.jpg?v=1784719249"},{"product_id":"novu-modern-abstract-living-room-area-rug-metallic-sheen-stream-beige","title":"Novu Metallic Abstract Rug - Stream Beige","description":"\u003ch3\u003eNovu Rug Collection\u003c\/h3\u003e\u003cp\u003eFlowing lines and softly layered colour give the Novu Rug Collection its calm, contemporary beauty. Mirage, Stream and Valley draw inspiration from natural movement, creating abstract patterns that feel fluid, balanced and effortlessly modern.\u003c\/p\u003e\u003cp\u003eAvailable in Beige and Grey, the neutral palette allows the designs to add interest while remaining easy to coordinate. A subtle metallic sheen and velvet-like touch elevate the surface, giving Novu a refined finish that changes gently with the light.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a jute backing, the 11.5 mm cut pile feels soft underfoot and offers reliable durability. Novu is an elegant foundation for modern living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract patterns\u003c\/li\u003e\n\u003cli\u003eSoft cut-pile surface\u003c\/li\u003e\n\u003cli\u003eSubtle metallic sheen\u003c\/li\u003e\n\u003cli\u003eSmooth, velvet-like feel\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eVersatile neutral shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 65% polypropylene and 35% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 11.5 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Mirage, Stream and Valley\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Beige and Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"120 x 170 cm (Rectangular) \/ Beige","offer_id":54435797991765,"sku":"NOV02 BEIG 120x170","price":84.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Beige","offer_id":54435798024533,"sku":"NOV02 BEIG 160x230","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Beige","offer_id":54435798057301,"sku":"NOV02 BEIG 200x290","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/9f166fb94c7e43a69d3842d314bcc928.jpg?v=1784719252"},{"product_id":"novu-modern-abstract-living-room-area-rug-metallic-sheen-stream-grey","title":"Novu Metallic Abstract Rug - Stream Grey","description":"\u003ch3\u003eNovu Rug Collection\u003c\/h3\u003e\u003cp\u003eFlowing lines and softly layered colour give the Novu Rug Collection its calm, contemporary beauty. Mirage, Stream and Valley draw inspiration from natural movement, creating abstract patterns that feel fluid, balanced and effortlessly modern.\u003c\/p\u003e\u003cp\u003eAvailable in Beige and Grey, the neutral palette allows the designs to add interest while remaining easy to coordinate. A subtle metallic sheen and velvet-like touch elevate the surface, giving Novu a refined finish that changes gently with the light.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a jute backing, the 11.5 mm cut pile feels soft underfoot and offers reliable durability. Novu is an elegant foundation for modern living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract patterns\u003c\/li\u003e\n\u003cli\u003eSoft cut-pile surface\u003c\/li\u003e\n\u003cli\u003eSubtle metallic sheen\u003c\/li\u003e\n\u003cli\u003eSmooth, velvet-like feel\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eVersatile neutral shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 65% polypropylene and 35% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 11.5 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Mirage, Stream and Valley\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Beige and Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"120 x 170 cm (Rectangular) \/ Grey","offer_id":54435798122837,"sku":"NOV02 GREY 120x170","price":84.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Grey","offer_id":54435798155605,"sku":"NOV02 GREY 160x230","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Grey","offer_id":54435798188373,"sku":"NOV02 GREY 200x290","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/eeb801ce1bcd41139be6feb13dfaa534.jpg?v=1784719253"},{"product_id":"novu-modern-abstract-living-room-area-rug-metallic-sheen-valley-beige","title":"Novu Metallic Abstract Rug - Valley Beige","description":"\u003ch3\u003eNovu Rug Collection\u003c\/h3\u003e\u003cp\u003eFlowing lines and softly layered colour give the Novu Rug Collection its calm, contemporary beauty. Mirage, Stream and Valley draw inspiration from natural movement, creating abstract patterns that feel fluid, balanced and effortlessly modern.\u003c\/p\u003e\u003cp\u003eAvailable in Beige and Grey, the neutral palette allows the designs to add interest while remaining easy to coordinate. A subtle metallic sheen and velvet-like touch elevate the surface, giving Novu a refined finish that changes gently with the light.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a jute backing, the 11.5 mm cut pile feels soft underfoot and offers reliable durability. Novu is an elegant foundation for modern living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract patterns\u003c\/li\u003e\n\u003cli\u003eSoft cut-pile surface\u003c\/li\u003e\n\u003cli\u003eSubtle metallic sheen\u003c\/li\u003e\n\u003cli\u003eSmooth, velvet-like feel\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eVersatile neutral shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 65% polypropylene and 35% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 11.5 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Mirage, Stream and Valley\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Beige and Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"120 x 170 cm (Rectangular) \/ Beige","offer_id":54435798286677,"sku":"NOV03 BEIG 120x170","price":84.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Beige","offer_id":54435798319445,"sku":"NOV03 BEIG 160x230","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Beige","offer_id":54435798352213,"sku":"NOV03 BEIG 200x290","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/7db7dec2dd444049a970722581a85a56.jpg?v=1784719254"},{"product_id":"novu-modern-abstract-living-room-area-rug-metallic-sheen-valley-grey","title":"Novu Metallic Abstract Rug - Valley Grey","description":"\u003ch3\u003eNovu Rug Collection\u003c\/h3\u003e\u003cp\u003eFlowing lines and softly layered colour give the Novu Rug Collection its calm, contemporary beauty. Mirage, Stream and Valley draw inspiration from natural movement, creating abstract patterns that feel fluid, balanced and effortlessly modern.\u003c\/p\u003e\u003cp\u003eAvailable in Beige and Grey, the neutral palette allows the designs to add interest while remaining easy to coordinate. A subtle metallic sheen and velvet-like touch elevate the surface, giving Novu a refined finish that changes gently with the light.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a jute backing, the 11.5 mm cut pile feels soft underfoot and offers reliable durability. Novu is an elegant foundation for modern living rooms and bedrooms.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract patterns\u003c\/li\u003e\n\u003cli\u003eSoft cut-pile surface\u003c\/li\u003e\n\u003cli\u003eSubtle metallic sheen\u003c\/li\u003e\n\u003cli\u003eSmooth, velvet-like feel\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eVersatile neutral shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 65% polypropylene and 35% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Cut pile\u003c\/li\u003e\n\u003cli\u003ePile height: 11.5 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Mirage, Stream and Valley\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Beige and Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"120 x 170 cm (Rectangular) \/ Grey","offer_id":54435798417749,"sku":"NOV03 GREY 120x170","price":84.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Grey","offer_id":54435798450517,"sku":"NOV03 GREY 160x230","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Grey","offer_id":54435798483285,"sku":"NOV03 GREY 200x290","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/b4e190e82214435f9fe8b370014b0d7f.jpg?v=1784719256"},{"product_id":"avior-bobble-rug-beige","title":"Avior Bobble Rug - Beige","description":"\u003ch3\u003eAvior Rug Collection\u003c\/h3\u003e\u003cp\u003eQuiet luxury begins underfoot with the Avior Rug Collection. 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It is an elegant choice for living rooms and bedrooms where comfort, simplicity and timeless style matter.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eSoft, wool-like texture\u003c\/li\u003e\n\u003cli\u003eSubtle bobble loop pile\u003c\/li\u003e\n\u003cli\u003ePremium plain and mottled finishes\u003c\/li\u003e\n\u003cli\u003eDurable and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eVersatile neutral colour palette\u003c\/li\u003e\n\u003cli\u003eSuitable for living rooms and bedrooms\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Loop pile\u003c\/li\u003e\n\u003cli\u003ePile height: 7 mm\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Mottle Cream, Plain Beige, Plain Cream and Plain Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Its refined loop pile has a soft, wool-like feel and subtle bobble texture, bringing warmth and depth to a room without the visual weight of a bold pattern.\u003c\/p\u003e\u003cp\u003eAvailable in plain and lightly mottled neutral finishes, Avior is designed to sit effortlessly within calm, considered interiors. Cream, beige and grey tones create a beautifully understated foundation for natural woods, soft linens and layered neutral décor.\u003c\/p\u003e\u003cp\u003eMade from 100% polyester with a neat 7 mm pile and polyester backing, Avior balances premium texture with practical durability. It is an elegant choice for living rooms and bedrooms where comfort, simplicity and timeless style matter.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eSoft, wool-like texture\u003c\/li\u003e\n\u003cli\u003eSubtle bobble loop pile\u003c\/li\u003e\n\u003cli\u003ePremium plain and mottled finishes\u003c\/li\u003e\n\u003cli\u003eDurable and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eVersatile neutral colour palette\u003c\/li\u003e\n\u003cli\u003eSuitable for living rooms and bedrooms\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 100% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Polyester\u003c\/li\u003e\n\u003cli\u003ePile type: Loop pile\u003c\/li\u003e\n\u003cli\u003ePile height: 7 mm\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Mottle Cream, Plain Beige, Plain Cream and Plain Grey\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Its Astro, Linear, Marble and Slate designs transform marble veining, layered lines and fractured surfaces into striking contemporary patterns.\u003c\/p\u003e\u003cp\u003eThe embossed 20 mm pile gives every detail extra definition, creating depth you can both see and feel. Grey and Mocha colourways keep the look sophisticated and versatile, allowing the pattern to make an impact without overwhelming the space.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a durable jute backing, Eleanor feels soft underfoot while standing up well to everyday use. It is a statement-making choice for living rooms, bedrooms and other busy indoor areas.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract patterns\u003c\/li\u003e\n\u003cli\u003eLuxurious embossed texture\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eSuitable for high-traffic indoor spaces\u003c\/li\u003e\n\u003cli\u003eAvailable in four designs and two versatile colourways\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 80% polypropylene and 20% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Embossed pile\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Astro, Linear, Marble and Slate\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Grey and Mocha\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"80 x 150 cm (Rectangular) \/ Grey","offer_id":54633383133525,"sku":"ELN01 GREY 080x150","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Grey","offer_id":54633383166293,"sku":"ELN01 GREY 120x170","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Grey","offer_id":54633383199061,"sku":"ELN01 GREY 160x230","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Grey","offer_id":54633383231829,"sku":"ELN01 GREY 200x290","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/download_122d5bad-5d15-47cf-a269-e34c0ee0234b.jpg?v=1786973520"},{"product_id":"eleanor-embossed-abstract-rug-astro-mocha","title":"Eleanor Embossed Abstract Rug - Astro Mocha","description":"\u003ch3\u003eEleanor Rug Collection\u003c\/h3\u003e\u003cp\u003eBring the drama of natural stone and modern art into your home with the Eleanor Rug Collection. Its Astro, Linear, Marble and Slate designs transform marble veining, layered lines and fractured surfaces into striking contemporary patterns.\u003c\/p\u003e\u003cp\u003eThe embossed 20 mm pile gives every detail extra definition, creating depth you can both see and feel. Grey and Mocha colourways keep the look sophisticated and versatile, allowing the pattern to make an impact without overwhelming the space.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a durable jute backing, Eleanor feels soft underfoot while standing up well to everyday use. It is a statement-making choice for living rooms, bedrooms and other busy indoor areas.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract patterns\u003c\/li\u003e\n\u003cli\u003eLuxurious embossed texture\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eSuitable for high-traffic indoor spaces\u003c\/li\u003e\n\u003cli\u003eAvailable in four designs and two versatile colourways\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 80% polypropylene and 20% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Embossed pile\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Astro, Linear, Marble and Slate\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Grey and Mocha\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"80 x 150 cm (Rectangular) \/ Mocha","offer_id":54633383821653,"sku":"ELN01 MOCH 080x150","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Mocha","offer_id":54633383854421,"sku":"ELN01 MOCH 120x170","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Mocha","offer_id":54633383887189,"sku":"ELN01 MOCH 160x230","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Mocha","offer_id":54633383919957,"sku":"ELN01 MOCH 200x290","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/download_948166e5-29ab-4a3b-ba9f-cf90f1532f0b.jpg?v=1786973520"},{"product_id":"eleanor-embossed-abstract-rug-linear-grey","title":"Eleanor Embossed Abstract Rug - Linear Grey","description":"\u003ch3\u003eEleanor Rug Collection\u003c\/h3\u003e\u003cp\u003eBring the drama of natural stone and modern art into your home with the Eleanor Rug Collection. Its Astro, Linear, Marble and Slate designs transform marble veining, layered lines and fractured surfaces into striking contemporary patterns.\u003c\/p\u003e\u003cp\u003eThe embossed 20 mm pile gives every detail extra definition, creating depth you can both see and feel. Grey and Mocha colourways keep the look sophisticated and versatile, allowing the pattern to make an impact without overwhelming the space.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a durable jute backing, Eleanor feels soft underfoot while standing up well to everyday use. It is a statement-making choice for living rooms, bedrooms and other busy indoor areas.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract patterns\u003c\/li\u003e\n\u003cli\u003eLuxurious embossed texture\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eSuitable for high-traffic indoor spaces\u003c\/li\u003e\n\u003cli\u003eAvailable in four designs and two versatile colourways\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 80% polypropylene and 20% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Embossed pile\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Astro, Linear, Marble and Slate\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Grey and Mocha\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. However, we cannot guarantee complete colour accuracy due to differences in individual screen settings, lighting conditions and device displays.\u003c\/p\u003e","brand":"Rugs by Desire","offers":[{"title":"80 x 150 cm (Rectangular) \/ Grey","offer_id":54633384444245,"sku":"ELN02 GREY 080x150","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"120 x 170 cm (Rectangular) \/ Grey","offer_id":54633384477013,"sku":"ELN02 GREY 120x170","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"160 x 230 cm (Rectangular) \/ Grey","offer_id":54633384509781,"sku":"ELN02 GREY 160x230","price":159.99,"currency_code":"GBP","in_stock":true},{"title":"200 x 290 cm (Rectangular) \/ Grey","offer_id":54633384542549,"sku":"ELN02 GREY 200x290","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/9203\/7973\/files\/download_88633b58-a9f7-4bc9-9589-f4104aa93f09.jpg?v=1786973520"},{"product_id":"eleanor-embossed-abstract-rug-linear-mocha","title":"Eleanor Embossed Abstract Rug - Linear Mocha","description":"\u003ch3\u003eEleanor Rug Collection\u003c\/h3\u003e\u003cp\u003eBring the drama of natural stone and modern art into your home with the Eleanor Rug Collection. 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It is a statement-making choice for living rooms, bedrooms and other busy indoor areas.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract patterns\u003c\/li\u003e\n\u003cli\u003eLuxurious embossed texture\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eSuitable for high-traffic indoor spaces\u003c\/li\u003e\n\u003cli\u003eAvailable in four designs and two versatile colourways\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 80% polypropylene and 20% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Embossed pile\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Astro, Linear, Marble and Slate\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Grey and Mocha\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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It is a statement-making choice for living rooms, bedrooms and other busy indoor areas.\u003c\/p\u003e\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eContemporary abstract patterns\u003c\/li\u003e\n\u003cli\u003eLuxurious embossed texture\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eDurable blended construction\u003c\/li\u003e\n\u003cli\u003eSuitable for high-traffic indoor spaces\u003c\/li\u003e\n\u003cli\u003eAvailable in four designs and two versatile colourways\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eTechnical Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMaterial: 80% polypropylene and 20% polyester\u003c\/li\u003e\n\u003cli\u003eBacking: Jute\u003c\/li\u003e\n\u003cli\u003ePile type: Embossed pile\u003c\/li\u003e\n\u003cli\u003ePile height: 20 mm\u003c\/li\u003e\n\u003cli\u003eAvailable designs: Astro, Linear, Marble and Slate\u003c\/li\u003e\n\u003cli\u003eAvailable colours: Grey and Mocha\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease be aware that we continually strive for the highest level of accuracy when representing our product colours. 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Its Astro, Linear, Marble and Slate designs transform marble veining, layered lines and fractured surfaces into striking contemporary patterns.\u003c\/p\u003e\u003cp\u003eThe embossed 20 mm pile gives every detail extra definition, creating depth you can both see and feel. Grey and Mocha colourways keep the look sophisticated and versatile, allowing the pattern to make an impact without overwhelming the space.\u003c\/p\u003e\u003cp\u003eCrafted from polypropylene and polyester with a durable jute backing, Eleanor feels soft underfoot while standing up well to everyday use. 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Across four contemporary designs, layered brushstrokes, marbled movement and softly weathered textures create the look of large-scale artwork for your floor.\u003c\/p\u003e\u003cp\u003eThe six-colour palette moves from soothing Beige and Silver to expressive Aqua, Navy, Pink and Gold. A subtle metallic sheen enhances the detail and gives the surface a sophisticated finish that changes gently with the light.\u003c\/p\u003e\u003cp\u003eMade from a durable blend of polyester and polypropylene with a soft 12 mm pile and natural jute backing, Emperor is both comfortable and practical. 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